Yes, you can run a wisdom Franchise without a medical background.

Keep reading for more answers.

We provide home care for the elderly. This can include assistance with taking medicine, light housekeeping, bathing, dressing, meal assistance, care for dementia patients, transportation, and general companionship.

Approx. 10,000 Baby Boomers turn 65 every day. And, in 2030, when the youngest in that generation hit 65, 20.6% of the entire U.S. population will be in the 65+ age group. 

When polled, 87% of them would prefer to receive care in the comfort of their own home. 

So, if you were wondering if it's a fad market, it's quite the opposite.

The total investment needed for a Wisdom franchise is about $47,680 to $64,900, which includes the franchise fee of $50,000.

To learn more about the exact range, reach out to our franchise development director.


Neither a home care or medical background is necessary as we train all of our owners on the entire process of running a home care agency -- from finding clients to hiring and training qualified nurses and CNAs.

The majority of your franchise fee covers your start-ups costs. That includes training, franchise system on-boarding, an initial marketing and web package, on-site job shadowing, new licensing, and business coaching.

To learn the full list, contact us to set up an initial consultation appointment with our franchise development director.

From 2015 to 2020, revenue in the home health industry grew at annualized rate of 4.3% to $108.1 billion, including an increase of 6.7% in 2020 alone. 

Here at Wisdom, we're proud to say that all our the  franchisees have broken even within 3 to 6 months if they are teachable and follow our business model process

Our top franchisees are active owners who love helping people. This is not the franchise for someone interested in just checking the mailbox. We look for franchise-minded, energetic people with a passion for serving their community and who desire to be a part of the day to day operations.

Yes, but it's less about personality and more about self-discovery.

Just like you, we're choosy about who we partner with. Before we sign any agreements, all our potential franchisees undergo a Conative Skills Assessment. Unlike cognitive skill, a conative assessment measures how well you overcome challenges, approach setbacks, and overall, your style of thinking and problem-solving in relation to yourself and others. 

Our assessment ensures that you are the right fit for our franchise system and, in turn, that we are the right fit for you!

Our core values define our company above everything else. And we believe they extend in three primary directions: from us as the franchisor to you, from you as the franchisee back to us, and from our company on all levels to our clients, caregivers, and the community that supports them.

Our five core values are:

  • Faith
      • When you join a franchise, you are putting your faith in that leadership team and the system that has proven to work. When we award you a franchise, we are putting our faith in you—in your success. And when you join our franchise system, you are giving us your faith. 
  • Compassion
      • In our industry, compassion is a part of defining success. We treat our clients like we would want our family treated—with compassionate care. Likewise, we maintain a business environment with compassion and empathy between all of our partners. 
  • Commitment
      • All franchises take dedication, but in our industry, clients and their families depend on us with their well-being. We earn their trust and confidence every day with our commitment to their care. Our franchisees succeed when they are committed to our system of care and growth. And we are committed to our franchisees' success so we can bring more care to the elderly.
  • Integrity
      • Integrity is at the core of all our business practices. We expect it from our franchisees and they expect it from us.
  • Loyalty
      • Joining a franchise takes loyalty. We prioritize mutual loyalty to each and and the brand because it ensures that we are all dedicated to each others' success.

You can find us listed as active members in the IFA directory, listed in the Small Business Association Directory, and have been accredited with the Better Business Bureau since 2017, with an A+ rating.

And within the IFA, we are participating members of the Franchise Action Network.

In just the last two years, royalty fees have allowed us to increase our hours served to the senior population by 45%. In addition to keeping the lights on, we invest a majority of our royalties right back into our franchisees' success and the communities we serve. 

To list a few, that includes dedicated resources to maintain compliance to the ever-changing regulations of our industry, continual expansion of our digital support and marketing programs on which our franchisees depend, and initiating community programs like the annual Gift of Aging Education event, which serves to educate and bring together caregivers, practitioners and our senior clients.

To learn more about all the ways we invest our royalty fees, reach out for a meeting with our franchise development director.

Because of the nature of home care (which, for many clients, can be 24-hour care), regulations require that your clients be within a 90-min driving distance. Due to that constraint, we bring our extensive market research to partner with you to select the best territory for your success.

As the industry and market experts, our franchisees look to us to guide them to the right locations to establish their headquarters. From there, we provide a protected zipcode-based territory for each franchisee.

To learn more about the exact process, reach out to our franchise development director.

If you're the right fit for us and our franchise system , definitely! 

Our industry provides one of the most fulfilling ways to make a living. Caring for elderly—helping them age with dignity and grace at home—is one of the most rewarding businesses to run. If working hard in the day-to-day to care for others caring feels like a calling, then a franchise with Wisdom might be just the right fit.