Mission and Values – In Home Senior Care

YOU'RE NOT CONSIDERING A FRANCHISE JUST FOR THE MONEY

You're looking for something more. So were we

When you franchise with Wisdom, you join a team that's built on values. We don't just talk about them. We live them. We teach them. And the seniors we serve depend on them.

OUR CORE VALUES

Our core values are compassion, integrity, faith, loyalty, and commitment. They define our company above everything else. And we believe they extend in three primary directions from:

1) we as the franchisor to you the franchisee,

2) from you as the franchisee back to us, and

3) from our company to our clients, caregivers,

and the community that supports all of us.

DO YOU SHARE THESE VALUES TOO ?

COMPASSION

In our industry, compassion is the cornerstone for defining success. We treat our clients like we would want our family treated-with compassionate care. Likewise, we maintain a business environment that supports compassion and empathy between all of our franchisees.

FAITH

When you join our franchise, we know you are putting your faith in our leadership team and the system that's been proven to work. So when we award you a franchise, we put our faith in you-in your success. And when you join our franchise system, you are joining a supportive relationship of mutual faith and trust.

COMMITMENT

All entrepreneurial businesses take dedication, but in our industry, clients and their families depend on us with their well-being. We earn their trust and confidence every day with our commitment to their care. We approach this commitment in the same way that Nelson Mandela did: "I am because you are." We are committed to our clients and franchisees because of our shared humanity and the relationship that we've established.

INTEGRITY

Integrity serves as the foundation for all of our business practices. And because of that, we nurture a community based on transparency. In a franchise, you rely on us to help you succeed and we rely on you to be trusted stewards of our brand. We expect trust, integrity, and transparency from all our franchisees because they-and our clients expect it from us.

LOYALTY

Our business depends on earning the trust and loyalty of our clients. Likewise, joining a franchise takes loyalty. It's more than a word-it defines how we respect each other in the business relationship and it shapes how we give and receive from one another. We prioritize mutual loyalty to each other and the brand because it ensures that we are all dedicated to our overall success.

OUR MISSION

We believe that by supporting seniors in the comfort of their own homes, we can help them age with dignity and grace. We believe that by providing them with proactive and compassionate caregivers, we can nurture their happiness. And we believe that when these are our priorities, we in turn ensure our own success and happiness.

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